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“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.

On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch.

“It's a myth that some sites are better for relationships while others are more for hookups,” says Manfredi.

“There are people of different intentions on every platform; it’s more important what your intention is.” Perhaps the key factor that determines whether you’ll like a site is not the price to join but the kind of people you find on it and how they behave and communicate.

“The fact that e Harmony matched me with several women with whom I shared common interests led me to believe that I was seeing more quality matches.” At the same time, you shouldn’t write off a site just because it’s free.

Even Tinder, despite its reputation for attracting users seeking causal romance, may deserve a more open mind.

From childhood, men have been brought up to be fierce competitors, to opt for the most risky jobs, to put themselves on the line, to accept rejection “like a man” and to always make the first move.

Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.

Headlines are just as important as the content in your message.

Everyone jumps the gun, telling you to personalize each message you send.

The fact of the matter is that women receive far too much “unwanted” attention.

While it does require less effort for women to get responses from the opposite sex, they’re not really in the best position, as they have to dig through a lot of junk before they find any substance.

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