It’s far too complex, scary and difficult for mere mortals – so let’s bridge the gap by asking both men and women what doesn’t work when it comes to online dating Dating has gone digital.
Once considered a realm inhabited only by the socially awkward, online dating is now just another tool in the toolbox, no matter whether you’re looking for a hook-up or your soulmate.....
The testimonial isn’t for your benefit; it’s for your prospect’s. The promise, then, becomes to teach people how to solve that problem in the next email.
From styling and dyeing to proper hair care: Here you will find everything you need for beautiful hair!
My caution on this formula is that you should not cut important, meaningful phrases or words in the interest of being concise. Be concise, but don’t take that to mean “short.”Well, a few groups have put a few of the formulas into a few generators. And, to be sure, they’re mostly good for a laugh, not for actually doing the work of laying out a page, writing a headline, optimizing a bullet list, writing a button or tweeting. And, of course, if you dig what you’ve read here, others are sure to feel the same way.
So share this post by tweeting it out or posting it on Facebook.
But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. But when you string these details together – e.g., over a series of emails to nurture leads, make a sale or nurture a customer – they become exceptionally persuasive.
You need your testimonials to be believable, to be credible and to be worth your prospect’s time. Importantly, in the emails preceding the PAS email, you want to finish by introducing a new problem at the end of it.