While paid leads do obviously cost money they can also save a lot of time if worked properly.
Lead price is completely relative to an array of other variables which makes a price point decision flawed.
Not everyone will be able to marry the high school quarterback or the class president.
That’s not the kind of leadership to which I’m referring.
The payoff can equate to a reliable source of new leads and profit center for your business.
The paid leads versus lead generation argument is one that will go on forever (we recommend both for the record), but in the end, it is a game of numbers to determine the best options for your business.