Hinge CEO Justin Mc Leod explains the idea behind “Your Turn” first emerged from focus groups, where users told the company they didn’t always abandon their conversations intentionally.
Sometimes, they simply lost track of people in their inbox, or, 23 percent of the time, they just “got busy and forgot.” The Hinge team then developed a feature that would better flag conversations you hadn’t responded to yet.
Today, Hinge is introducing its own take on how conversations on dating apps should be handled with a new feature it’s calling “Your Turn.” The idea with “Your Turn” is that it lets users decide – regardless of gender – who makes the first move, and then reminds users when it’s their turn to respond.
In early tests, the company claims the feature helped to reduce ghosting behavior on its service by 25 percent.
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This helps to clean up the inbox without requiring users actually unmatch – something people are sometimes unwilling to do, because…well, you know…
The end result of “Your Turn” is two-fold – it reduces inbox clutter and makes it clear who’s turn it is to chat next.