And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.Launched in 1995, was one of the first online dating sites ever.While most of the apps on the list are more casual, Match’s schtick is that it’s for people trying to find a serious relationship.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
While not a traditional dating app, Lulu lets users rate men in their social networks.
Recently acquired by London based dating platform Badoo, Lulu is a favorite amongst females. They made national news when Mark Cuban famously made an acquisition offer of million on Shark Tank.
Interestingly, Ok Cupid is owned by IAC, which also owns Tinder and While their famous for their website, Ok Cupid also allows users to use a Tinder-style swipe in their app.
Now you know which apps you should and shouldn’t use.