This kind of warfare is dominated by the “think tanks”, and anyone hoping to counter such tactics look into the history of one particular think tank — RAND Corporation, and their premier psy-ops tool — rational choice theory.
The amount of planning, intense precision and foresight that goes into a sniper operation is much like the kind of effort and calm needed to complete a 4 Gen psy-ops mission.
With 20th century music, there was a vast increase in music listening as the radio gained popularity and phonographs were used to replay and distribute music.
Jazz evolved and became a significant genre of music over the course of the 20th century, and during the second half of that century, rock music did the same.
Sun Tzu felt this method was far superior to engaging in direct combat in a real world battle space.
While this might sound bizarre to some, it is becoming more and more apparent (in my view) that 4 Gen attack is to initiate a civil war within a target population, and in most cases, control the leadership on both sides of that conflict.