But the metaphor doesn’t really work for Melania, whose fashion choices, sumptuous though they are, are largely ignored by the American public. See British , January, 2000, “Bed in the Clouds.”Melania Trump, it turns out, is the perfect body on which to hang a brand.Monica Lewinsky sold out a lipstick (Club Monaco Beauty Sheer Lipstick in Glaze) and Sarah Palin caused a run on a line of eyeglasses (Kazuo Kawasaki 704s), but there is no “Melania effect.” Her clothes are surprisingly incidental. If First Ladies have traditionally been public-service announcements, then she is a slickly produced advertorial—we marvelled at Michelle’s arms, because it seemed that they could be ours, if only we were willing to work as hard as she did, but you don’t hear anyone (other than her husband) talking about Melania’s legs.Melania stayed away from “the scene,” and had “no history of boyfriends,” the photographer Antoine Verglas told the Washington (recalling Diana Spencer’s uncle, Lord Fermoy, who assured the press, in 1981, that his niece “has never had a lover”). She filed for divorce and started the end of the Berlusconi era.Another friend from Melania’s modelling days told Charlotte Hays, the author of “The Fortune Hunters: Dazzling Women and the Men They Married,” that Melania brought to mind “strawberry ice cream, sweet and smells nice.” Her story is so vacuous as to almost require the imagination to spackle its holes. All this after the whole country failed to get rid of him. For the scores of Americans who thrill to his eponymous high-rises and video games and steaks, that makes her a winner.Later, according to her Web site, she was “jetting between photo shoots in Paris and Milan.” She met Trump in 1998 at the Kit Kat Club in New York, at a party thrown by Paolo Zampolli, the owner of a modelling agency. They broke up for a time in 2000, when Donald toyed with the idea of running for President as a member of the Reform Party—“TRUMP KNIXES KNAUSS,” the New York declared—but soon they were back together.Their courtship story is as chaste as its backdrop is louche: Donald saw Melania, Donald asked Melania for her number, but Donald had arrived with another woman—the Norwegian cosmetics heiress Celina Midelfart—so Melania refused. Donald proposed to her on the night of the Costume Institute Gala in 2004, and now Melania, who once lived a quiet life in the Zeckendorf Towers, on Union Square, lives a quiet life in the Trump Tower, on Fifth Avenue.Trump, speaking to Howard Stern about Ivanka, his ideologically supple elder daughter, said, “She’s six feet tall, she’s got the best body.” (She calls her father “one of the great advocates for women” and, like him, has given heavily to both Republican and Democratic causes.) Ivanka, an executive vice-president at the Trump Organization, has served as her father’s stand-in spouse for most of the campaign.
Then Veronica met an intellectual—a philosopher and former mayor of Venice—Massimo Cacciari, and became radicalized. The infatuation with Trump is essentially a mass adoption fantasy. There is plenty of fluidity, anyway, in the Trump family tree.
(She also survived fourteen pregnancies, including nine miscarriages and a stillbirth.) Melania Trump’s hobbies, she told , include Pilates and reading magazines.
She was born in Novo Mesto, in what was then Yugoslavia, in 1970, and raised in a Communist apartment block in Sevnica, a pretty riverside town where a smuggled Coke was a major treat.
Unlike Teresa Heinz Kerry, who rhapsodized about her childhood in Mozambique, Melania is a foreigner with seemingly no affinity for her homeland.
Unlike Carla Bruni-Sarkozy, who entered the Élysée with four decades of high living behind her, she is a model with the past of a nun.