This tip originated on the Ok Cupid’s Ok Trends blog in January 2010.The post was called The 4 Big Myths of Profile Pictures.
We narrowed the demographics of our data set accordingly, matching their 7,140-photo sample. Ok Cupid used a sample of 7,140 photographs from users aged 18-32, in big cities, possessing average attractiveness (that is, they lopped off the top and bottom 20%), and who had profiles containing only one photo and no text. Why did they eliminate users who were most and least attractive?Our data suggests that there is no one-size-fits-all photo strategy for all men.Rather, it’s important to determine what’s appropriate and natural in context, and to consider what characteristics you individually have to offer a mate.The truth is that societal and dating norms have changed a lot in this amount of time. So perhaps giving an air of “I’m too good for this” with a non-smiling, looking away photo and no profile text appealed slightly more to women at the time.Further, what kind of man uploads one photo and no profile text?