Truthfully, even if a particular photo strategy showed a slight difference in average effectiveness, the individual photos score all over the map.
That’s because certain strategies may work better for certain people or in certain contexts. Photofeeler is a tool for testing profile pics, as seen in Time, Forbes, The Today Show, and more.
But the number of men who were not smiling and looking away (especially in early 2010, before Ok Cupid advised it) would be in the hundreds at most.
Even today, less than 15% of photos have no eye contact.
Our data suggests that there is no one-size-fits-all photo strategy for all men.
Rather, it’s important to determine what’s appropriate and natural in context, and to consider what characteristics you individually have to offer a mate.
Better yet, don’t smile and look away from the camera.Then we ran each picture through a variety of analysis scripts (in our case, neural nets that detected smiles and eye contact) as well as tagged each one by hand until total agreement was reached. The explanation given (that they “[feared it] would skew [their] results”) is no explanation at all.Finally, we used Photofeeler attractiveness ratings to gauge the success of the various photo types (smiling, not smiling, eye contact, no eye contact). our own: Ok Cupid’s data said that not smiling and not making eye contact was better. They didn’t have to “fear” anything because, in all likelihood, they first ran their numbers with these populations included.One Reddit commenter put it this way: Further — everywhere men floated the “don’t smile in pictures” advice, many women decried how much they hated these nonsmiling pictures.But, the men countered, women don’t necessarily know what they want.