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It also shows you the average time spent on your site, the bounce rate, and the percentage of new visits (a pie chart comparing new to returning visitors is also shown).This gives you a good, high-level overview of how your site is doing.At the top of the report, you’ll see a chart showing your traffic patterns for the past month.You can also use the dropdown to change the date this graph and the rest of your reports show (or you can choose to compare two date ranges).(This is a beginner’s guide, aimed at users who may or may not be familiar with Analytics, and doesn’t cover some of the more in-depth features.) Google Analytics was originally developed from the Urchin on Demand software that Google acquired in the spring of 2005 (Urchin is still developed and available through value-added resellers, and is currently at version 7).The first Google-branded version was released in November 2005.

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You can create custom dashboards for your sites that include whatever metrics you’re interested in.

Version 5 of Analytics has just rolled out to many users (look for the “New Version” link at the top of your page after you’ve logged into Analytics to check it out), and there have been some fairly significant user interface changes.

Below we’ve compiled everything you need to know to get started with Analytics in general, and specifically with Version 5.

Google Analytics is arguably one of the most powerful web analytics applications available today.

The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing.