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Using things like the meta robots "index, follow" or using, on an individual link, a rel=follow inside the href tag, or in your file specifying that Google can crawl everything, doesn't boost anything. Using them in these places, saying yes, you can do the default thing, doesn't give you any special benefit. Does it matter if that separator is the pipe bar or a hyphen or a colon or any other special character that you would like to use? If your designers tell you, "Hey, we can't get that headline in H1. Normally on Whiteboard Friday, we would end right here. " and you think to yourself, "Ah, jeez, no, that's not a ranking factor," go ahead and leave them in the comments.

We've got to use the H2 because of how our style sheets are formatted." Fine. We'd love to see them there and chat through and list all the different non-Google ranking factors. See you again next week for another edition of Whiteboard Friday.

Whether you like these changes or not, you’ve got to admit Chrome just doesn’t work the way Mac apps do.

And if you’re using a Mac, it must at least be in part because you like the way Mac apps work.

Open some tabs in Chrome and the same ones in another browser – Chrome will almost always use more energy for the same job.

Battery life has been a huge feature for Apple in recent releases of OS X.

Mavericks brought energy impact measuring tools to the operating system It’s been said a thousand times, but it’s worth saying again: if battery life is important to you, avoid using Chrome.

In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about.

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.