The Short Version: After using Match in the early days of online dating, David Evans quickly realized that it was an emerging trend.
He decided to further embed himself in the space by creating his Online Dating Insider blog, which became a go-to for industry insights, and he, in turn, became a sought-after expert.
When Digicraft is brought in, David reviews all of these issues in addition to helping form marketing and other business plans for companies in the dating space.
As one of the first sites of its kind, Online Dating Insider saw a spike in use and grew to become the primary resource for industry news.
While more people than ever are trying online dating, the core issues surrounding the industry remain — which David suggests include less-than-successful matching systems and the stigma of finding your significant other online.
“We don’t date online,” states one of his posts for Online Dating Insider.
Digicraft combines David’s knowledge on startup advisory and business coaching with his extensive understanding of dating trends and industry analysis he has gained blogging for the last 15 years.
While the Internet was busy finding its way into everyone’s home in the ’90s, David was working at an agency in New York trying to take advantage of the new Internet thing.