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These codes unlock items for the Webkinz Pets, like new room themes, clothing for pets, Kinz Cash, and other prizes.

These are all of the W-Plus items Ganz has released: There are 4 series of Webkinz Trading Cards, of which 2 can be used (in virtual form) to play the challenge game.

This is a premium membership with many features, benefits, games, and prizes to which regular accounts do not have access.

Deluxe Members also receive free Webkinz e Store points at the time of purchase and at the beginning of each month afterwards for the extent of the Deluxe Membership.

In April 2010, Ganz replaced the Birthstone Pets with the Zodiac Pets. Each Webkinz stuffed animal and Webkinz accessory comes with an 8-character code.

Again, one Zodiac Pet will be released every month. By registering this code at the customer "adopts" this pet in the virtual Webkinz World.

"Gems" can be mined once a day at the Curio Shop, with a full set of gems being turned into the Webkinz Crown of Wonder and buy exclusive items.

The toys are similar to many other small plush toys; however, each Webkinz toy has an attached tag with a unique "Secret Code" printed on it that allows you to play with your pet in the "Webkinz World" website.On Webkinz World, the Secret Code allows the user to own a virtual version of the pet for online play.Lil' Kinz are smaller, less expensive versions of Webkinz, while the Signature collection are larger and slightly more expensive.The Webkinz World is an online play area with its own economy completely controlled by Ganz.The user receives money (called Kinz Cash) by adopting new pets, playing online games, answering general knowledge questions, and through daily activities like clicking "I love my Webkinz!