Customers have grown to want and expect personalized experiences from brands.
Provide a tailored conversation based on previous knowledge Depending on how the chatbot is built, they can offer enhanced customer service by leveraging natural language processing and machine learning.
Connecting data points from past conversation and purchase history, chatbots can converse with customers in a familiar way.
Offer Personalized Promotions To re-engage customers, chatbots can send coupons and promotions to customers based on previous experiences.
With many media channels, apps, and emerging methods to reach your customer, it is increasingly difficult to understand the landscape and the best way to communicate with your customers.
However, 2016 brought marketers a new platform to reach and engage their audience in a familiar way.