However, it has been claimed it won't work it's magic on those suffering from hereditary hair loss.
Help Hair Whey Protein Shake has been formulated by Florida hair transplant surgeon Dr Lawrence Shapiro.
Here two hair experts give their verdict for and against the protein shake.
There are many types of hair loss with different symptoms and causes.
The male sex hormone known as dihydrotestosterone (DHT) is known to play a role.
Creatine and inorganic growth hormones added to fitness shakes to help muscle growth raise testosterone levels, which converts to DHT, which attacks hair follicles, say experts.
Following presynaptic dopamine and glutamate co-release by such psychostimulants, ΔFos B functions as "one of the master control proteins" that produces addiction-related structural changes in the brain, and upon sufficient accumulation, with the help of its downstream targets (e.g., nuclear factor kappa B), it induces an addictive state.
According to experts the shake will be able to help those experiencing hair loss as a result of menopause, pregnancy, stress or surgery.ΔFos B overexpression has been implicated in addictions to alcohol (ethanol), cannabinoids, cocaine, methylphenidate, nicotine, opioids, phencyclidine, propofol, and substituted amphetamines, among others.Increases in nucleus accumbens ΔJun D expression (via viral vector-mediated gene transfer) or G9a expression (via pharmacological means) reduces, or with a large increase can even block, many of the neural and behavioral alterations seen in chronic drug abuse (i.e., the alterations mediated by ΔFos B).The FOS gene family consists of four members: FOS, FOSB, FOSL1, and FOSL2.These genes encode leucine zipper proteins that can dimerize with proteins of the JUN family (e.g., c-Jun, Jun D), thereby forming the transcription factor complex AP-1.