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The article went on to say that if, for some reason, you did not have a date on a particular night, you should keep the lights off in your dorm room so no one would know you were home.Beth Bailey comments, "Popularity was clearly the key — and popularity defined in a very specific way.With the rise of the entertainment culture, with its movie houses and dance halls and their universal appeal across class lines, dating quickly moved up the socio-economic ladder to include middle- and upper-class men and women, as well as the new urbanites.

These dates had to be highly visible, and with many different people, or they didn't count." Ken Myers summarizes this system, " catchwords hammered home, reinforced from all sides until they became the natural vocabulary.In 1937, sociologist Willard Waller published a study in the .His study of Penn State undergraduates detailed a "dating and rating" system based on very clear standards of popularity.The courtship experience and ideals of those who grew up before World War II were profoundly different from those of teenagers in the postwar years, and the differences created much intergenerational conflict.Beth Bailey and Ken Myers explain in the Mars Hill Audio Report, , demonstrated through the number and variety of dates a young adult could command, sometimes even on the same night.