Why was DramaFever shut down


DramaFever was a video-on-demand offer that showed Asian, especially South Korean, drama series with English and Spanish subtitles. DramaFever had licensing agreements with the three major South Korean TV stations Seoul Broadcasting System, Korean Broadcasting System and Munhwa Broadcasting Corporation. The website was in beta through August 6, 2009. The videos were broadcast with advertising for general users; users with a paid premium account can watch the programs without advertising and in high definition (freemium). The video platform offers more than 15,000 episodes from around 60 license holders from twelve countries.[1] In contrast to the competitor Viki.com, where the subtitles are translated through the voluntary work of the members, the translation at Dramafever was done by professional translators.

In May 2012, DramaFever announced a partnership with the video portal Hulu. This enabled South Korean dramas to be viewed on Hulu. The first five were Coffee Prince, IRIS, Queen Seon Duk, My Lovely Sam Soon and pasta.[2]

In December 2010, DramaFever was awarded the DARI Korean Business of the Year Award Awarded by the Korean Creative Content Agency (KOCCA), the Korean Cultural Center and the Korean Ministry of Culture, Sports and Tourism. The reason was the successful marketing of Korean dramas in the United States.[3]

In February 2016, it was announced that Warner Bros. would take over SoftBank's website.[4]

The website was shut down on October 16, 2018.[5]

Individual evidence

  1. ↑ Max Willens: DramaFever Rides 'K-Drama' Craze To Challenge Netflix, Hulu With Niche Content. International Business Times, February 10, 2015, accessed July 1, 2016.
  2. ↑ Wailin Wong: Korean TV dramas find new fans, outlets with online video. DramaFever Web site delivers shows via Hulu. In: Chicago Tribune. May 17, 2010, accessed April 7, 2012.
  3. 6th annual DARI Awards celebrate those who help Korean content come to the USA. (No longer available online.) KOCCA, December 14, 2010, archived from the original on December 24, 2010; accessed on April 7, 2012.
  4. ↑ Joe Flint: Warner Bros. to Acquire Korean Soap Opera Site DramaFever. In: Wall Stree Journal. February 23, 2016. Retrieved February 24, 2016.
  5. ↑ Todd Spangler: With DramaFever’s Demise, Other Services Step Up to Cater to K-Drama Fans. In: Variety. October 18, 2018, accessed October 22, 2018.

Categories:Video-on-Demand Provider | Company (New York)

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