Which fashion brands deliver the best value
The top fashion addresses on the net: These are the best online shops for fashion and accessories
The best classics:
Sure, the H&M online shop is probably the classic and not a secret tip - but the "Trends" department, which you can set using the "Concepts" filter, is. Updated every week, you will find everything that makes the fashionable heart beat faster: extravagant, high-quality (silk, leather and cashmere), and the biggest trends from the catwalks. But you should be quick: the best pieces are sometimes sold out within a day.
Even Zara's monthly lookbook calls for regular visits. The current trends are styled here for everyday use. The selection in the e-store exceeds that of the countless shops by far. Rummaging and jostling can also be avoided here.
The online shop of the popular Spanish high street label Mango is always worth a visit when shopping online. Our tip: The "Clothes" category. Here you will find a variety of chic dresses for special occasions (weddings, parties, etc.), which are only available online.
The annoying conversion of pounds into euros is a thing of the past thanks to the German version of the Topshop website. Nice service: There is a 10 percent discount for students, and shipping is free.
For the trend-conscious:
5. Urban Outfitters
Fashion and the unusual from the areas of living and lifestyle. If you are looking for unusual items, individual parts or something funny, you should stop by Urban Outfitters' shops or online store. There is also a 10 percent student discount here.
6. & Other Stories
Of course, there are also great fashion and shoes to buy at & Other Stories - but the site is particularly popular with us for its jewelry and the large selection of beauty items.
In the Edited online shop, trend-conscious women are sure to find one or the other favorite item at an affordable price. The own brand "Edited the Label" contains a mix of fashion, accessories and shoes. The name says it all at Edited: The cool lookbook and campaign shoots look like high-quality fashion editorials and provide plenty of styling inspiration.
Onygo - these are heels and sneakers, flats and platforms, booties, slippers, sandals and much more. A blog on the subject of footwear and fashion has turned into a full-blown store concept that has set itself the task of making women's shoe dreams come true. And: there is now fashion too!
One of our favorite addresses for uncomplicated streetwear fashion is definitely the Weekday online shop. In addition to timeless basics and a large selection of denim styles, there is always something extravagant and sophisticated to discover here.
Oysho (a Zara sister) is a discovery when it comes to beautiful underwear, swimwear, homewear and sportswear. Everything from naughty to nice is included.
Cos is the perfect place to go for all those who like modern design without a lot of frills and are looking for timeless wardrobe classics. There are now 22 Cos shops in Germany - it is still worth taking a regular look at the online shop because of the large range.
Uterqüe (pronounced "Uter-kwe") is the latest stroke of genius from the inditex cosmos (Zara, Massimo Dutti, Bershka and many more). The label is more or less the more exclusive, not so well known, little sister of Zara and relies on high-quality materials and simple silhouettes. In addition to the elegant ready-to-wear collections, it is above all the shoes and bags that are worth visiting the online shop.
The London label Whistles is very popular with fashion editors. Whistles stands for beautiful cuts, high-quality materials and modern, relaxed design with great emphasis on details. Timeless and fashionable items are in balance. The focus is on perfectly tailored trousers, unusual dresses, leather jackets and knitwear.
The trend-oriented Swedish label Ivyrevel, whose co-founder is influencer Kenza Zouiten, claims to be increasingly relying on technological innovations to design clothes that consumers really want.
15. House of Sunny
The London label House of Sunny stands for fashionable styles that are wearable and affordable at the same time. Special details on "Every Day Essentials" such as jeans, sweaters or blouses are the trademark of the brand, which was founded in 2011 - be it extra-large collars, decorative seams or extravagant cuts. The prices are between 47 euros (for a T-shirt) and 169 euros (for a checked long trench coat). House of Sunny also ships to Germany.
16. Frankie Shop
Are you looking for unexcited, high-quality, yet stylishly sophisticated pieces? Then you should definitely pay a visit to the Frankie Shop online shop. In addition to styles from hip contemporary labels such as Tibi, Rachel Comey and Rodebjer, there are also own creations to shop - and fashion from otherwise hard-to-find labels from Australia, Korea, Russia, Ukraine and Spain. Frankie Shop also has great shoes on offer.
17. Bik Bok
Bik Bok is the point of contact for young fashionistas in Scandinavia - fortunately, the online shop of the affordable trend label, which was founded in Norway in 1973, also delivers to Germany. There are plenty of typical "Scandi" styles to be found here. If you are looking for styling inspiration, you should definitely check out the Bik Bok Instagram account.
The success of Na-kd also results from the intensive cooperation with influencers. In addition to labels such as Calvin Klein, Jeffrey Campbell and Free People, the online shop has many popular Scandinavian brands such as By Malene Birger, House of Dagmar and Gestuz in its range. A separate line for trendy and boho items, lingerie & Co. complements the large selection.
The best big ones:
At Zalando there is hardly anything that does not exist - the online shop of the fashion giant now even has premium brands, sustainable fashion and beauty in its range. When the huge range from Zalando is overwhelming: Thanks to the diverse filter options, the search can be easily narrowed down.
Opinions are divided on the unbelievably wide range of the British web shop, but Asos should be on every well-stocked shopping list. And: Thanks to the videos available for almost all looks, you can also see right away what the dream piece looks like when worn.
21. About You
"Europe's most personal and inspiring online fashion shop", as About You calls itself, has more than 1,200 brands and over 250,000 products to offer. Changing capsule collections with influencers like Lena Gercke and collaborations with Marvel or Barbie complete the huge range.
22. Amazon Fashion
The trend-oriented label "Find", the underwear brand "Iris & Lilly", the used wear label "Truth & Fable", the sports label "Aurique" and "Meraki", a fashion brand that focuses on timeless basics: when it comes to own brands Amazon Fashion meanwhile offers a large range - plus the countless products from other international fashion labels.
The luxurious ones:
With more than 800 renowned designer labels, including Gucci, Chloé, Balenciaga, Saint Laurent, Isabel Marant, Prada and Stella McCartney, as well as 200 selected beauty brands and new products arriving three times a week, Net-a-Porter has become the leading online address for luxury fashion established.
What began in the heart of Munich as a local boutique for international designer fashion has now established itself as a world-renowned online shop for women's luxury fashion in the areas of clothing, bags, shoes and accessories. The special thing about it: Mytheresa has also retained its boutique flair online.
Farfetch's principle is as simple as it is ingenious: the platform sells from the range of trendy boutiques and shops from London to Copenhagen. Here you can find designer parts that have long since sold out everywhere else. Attention: The online shop always has special shipping offers and a fixed sale category.
Luisaviaroma was already defined by the Financial Times as an "oasis for trend-setting fashion" and is one of the leading luxury online shops with worldwide delivery. In each new season the shop presents the collections of more than 600 established designers and young talents.
27. Monnier Frères
Monnier Frères specializes in luxury fashion accessories such as handbags, shoes, jewelry, scarves and sunglasses. Psst: You can find a lot of great bargains in the shop's sale area.
Fashionette is the go-to place for designer handbags online: the online shop sells around 4,000 bags from over 100 labels and shoes - including the world's most coveted luxury brands, popular premium brands, but also young designers. The greatest specialty: At Fashionette, all items can also be conveniently paid for on account or in small installments.
29. The wearness
The online shop The Wearness has stood for ethical luxury fashion and designer fashion since 2017. Here you can buy fairly produced clothing, bags, shoes and sustainable beauty products from the high-end range.
30. The Outnet
When it comes to bargains from the last season or the penultimate season, The Outnet is a must. With up to 75 percent discount on fashion, shoes and bags from trendy designer labels, nobody can say no when shopping, right?
Anyone who has the time and inclination to click their way through Yoox's huge outlet range will be rewarded with real designer bargains from Alexander McQueen to Vivienne Westwood.
Designer second hand:
We have summarized the best online shops for second-hand and vintage fashion as well as the best addresses for online flea markets for you here:
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