Who is the man running the IPL auction

Business Intelligence 2.0

More and more consumers are using the Internet to network with one another and to discuss opinions. The interactive exchange of opinions has a major influence on the purchasing decisions of consumers. Based on data from social opinion-forming processes in Web 2.0, Carolin Kaiser presents business intelligence services to support market research and marketing on the Internet. Opinion formation is analyzed using mining services and continuously monitored using monitoring services. Early warning services allow a warning in the event of critical situations. Decision support services provide recommendations for the selection of suitable measures to influence the formation of opinion.


Business Intelligence Social Computing Social Networks Web 2.0 Web Intelligence

Authors and affiliations

About the authors

Dr. Carolin Kaiser did her PhD with Prof. Dr. Freimut Bodendorf at the Chair for Information Systems II at the Friedrich-Alexander University Erlangen-Nuremberg.

Bibliographic information

  • Book TitleBusiness Intelligence 2.0
  • Book SubtitleKnowledge-Based Services for the automated analysis of opinion formation in Web 2.0
  • AuthorsCarolin Susanne Kaiser
  • DOIhttps: //doi.org/10.1007/978-3-8349-3990-6
  • Copyright InformationGabler Verlag | Springer Fachmedien Wiesbaden2012
  • Publisher NameGabler Verlag
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN978-3-8349-3989-0
  • eBook ISBN978-3-8349-3990-6
  • Edition Number1
  • Number of PagesXVII, 190
  • Number of Illustrations64 b / w illustrations, 0 illustrations in color
  • TopicsMarket Research / Competitive Intelligence
  • Buy this book on publisher's site